Making of the Brand
“Giving Your Product Star Power”

Position your product to sell in Hawaii and on the mainland
Create opportunities with a strong brand strategy
Great ideas that you can adapt to your own product lines

Schedule

Speaker Biographies:

Noelle Baker has worked on both the client and agency side of integrating business strategies with marketing and brand initiatives. She has developed proprietary tools for helping clients to define their brand attributes to assure they achieve a brand essence that is clearly relevant and differentiated.

Her experience includes leading advertising teams, marketing consulting, strategic planning and integrated communications management.  She teaches e-Business at Kapiolani Community College, leads the Brand and Strategy Workshop at the University of Hawai‘i Outreach College, and teaches Global Marketing Management in the Intercultural Management Program at the Japanese American Institute for Management Science.

Blane AhQuin has 23 years of experience in food industry marketing and sales. His background includes food brokering as well as with food manufacturers, including Coca Cola, Meadow Gold, as well as his current position with Aloha Shoyu.

John Tsukada brings a broad background to his position as head of marketing for Aloha Shoyu. He has 16 years of manufacturing company experience and has worked in engineering as well as marketing and sales.

Kurt Osaki founded Osaki Design, Inc. in 1994.  Prior to starting Osaki Design, Inc. he was the Design Director for Scott Architectural Graphics, a company which specialized in designing and fabricating architectural signage programs.  In addition to designing the new look for Aloha Shoyu, Mr. Osaki has over tens years of professional experience in Environmental Graphic Design, and has experience in a wide variety of projects, ranging from the Taman Dayu Resort Community project in Jakarta, Indonesia, to the detailing and implementation of the identity program for the Baltimore Ravens Stadium in Baltimore, Maryland.

Best known to Hawaii residents is Mr. Osaki’s design of the University of Hawaii Football logo.

Frank Haas is Vice President for Tourism Marketing for the Hawai'i Tourism Authority, the lead state agency for tourism in Hawai'i. Frank's responsibilities include oversight of marketing contracts for leisure marketing, sports, and the Hawai'i Convention Center. Prior to joining the HTA in 2002, Frank enjoyed a varied marketing career including work in advertising agencies - most recently as CEO of Ogilvy & Mather Advertising in Hawai'i - technology marketing, tourism, and food service. He is a past national chairman of the 40,000 member American Marketing Association. He earned a bachelor's degree in advertising and an MBA in marketing from Northwestern University. In his "spare" time, Frank devotes time to many civic and charitable boards and teaches marketing at Hawai'i Pacific University.

 The seminar is co-sponsored by the State of Hawaii Dept. of Agriculture.

Name:______________________________________________________

Company:___________________________________________________

Phone: ______________________  E-mail:_______________________________

Fax:____________________ 

Payment:
____ Enclosed - $25 (postmark by 8/13/04)
(HFMA, PO Box 30812, Honolulu, HI 96820)

____  Mailed separately - $25 (postmark by 8/13/04)

_____Will Pay at Door, or if postmarked after 8/13/04 - $35

Please:
a)       mail this form with check to HFMA, PO Box 30812, Honolulu, HI 96820
b)       fax with check to follow to (808) 590-2430, or
c)   e-mail to [email protected], with check to follow:

Please duplicate the form for multiple company registrations. For more information, or to check seating availability, contact Katie at [email protected] or (808) 291-0727.

Cancellations will be accepted until August 20 with full refund. After August 20, there will be no refunds.

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