April,
2003
Manufacturer
Member Survey
_________________________________________________________________
Company and Contact Information
Update (must at least list company name):
Manufacturing Information:
·
Hawaii Agricultural products used
·
Where is your manufacturing plant?
·
Plant capacity: Currently at what %?
·
Break even sales: How much above (or below) are
you now?
·
Wholesale, retail, combination? How much of
each?
Financial Outlook:
·
Sales percent change from last year, and year
before, % change
expected in coming quarter, coming year?
Market Data
·
What kinds of marketing does company currently
do? (advertising, personal, tradeshows,
website)
·
Who are your end use customers (local type food,
high end/gourmet, tourist market, natural foods buyers)
·
Who are your immediate customers (grocery
stores, brokers, wholesalers, distributors, foodservice)?
·
Percent local, mainland, foreign (if so which
countries?).
·
Which trade shows (if any) help you and why? What
is your sales estimates from each of these sales
(including later orders)?
Export Readiness:
·
Do you currently export to the mainland?
·
Do you currently export to any foreign
countries?
·
If not, are you considering exporting?
·
If so, are you looking at exporting more?
·
Do you feel you need additional expertise to
export or increase exports?
·
If so, in what areas?
On-line Marketing:
·
Do you have a web site or are planning a web
site?
·
With on-line sales?
Company Information:
·
Revenue ranges (Under $200,000, $200,001 -
$1million, over 1 million to $5 million, over $5 million.)
·
How long in business?
·
How many employees do you have? How many last year? How many expected next year?
Other issues/problems you face:
·
Have you had problems recently with retailers
demanding long payment terms etc?
·
Do you have shipping problems? Describe.
·
What is the greatest obstacle facing your
business success?
HFMA Knowledge:
·
Do you read the newsletter? Is this a good way for you to get the
HFMA information? If not, would you take advantage of additional computer
training to better use e-mail and download files? If not, what might be a cost
effective method of getting you info?
·
How do you think the HFMA could additionally
help you?
·
What would you like to get out of your
membership in the HFMA?